How to create strategic segment in Unica?

Strategic segments are those segments that can be shared within campaigns in Unica. You can create this type of segment by using Sessions.

1. Create a new Session
2. Add a new Flowchart in that session
3. In your flowchart add a Select process on a table
4. Now add Create Segment process to flowchart and make the Select process input to it

session_configuration

5. Configure this Create Segment process with name and other detail
6. Save and Run Flowchart – a segment will be created

session_unica
7. To verify or to use this segment in a campaign, create a select process in a Flowchart of a campaign
8. In Input field, Expand Segment > All Segments and here you can see your created segment

segment_in_campaign

This segment will be available in all of your campaigns. Unica stores strategic segments in the <Campaign_Partition_Dir>/segments directory with .bin file extension.

segment_filesystem

The properties tempTableDataSourcesForSegments and doNotCreateServerBinFile in Optimization (Affinium|Campaign|partitions|partition1|server|optimization) can be modified for desired configurations.

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  • Daniel Robles

    What is the best way to delete (remove from server and database) a strategic segment?